The name Melé is derived from memeles — the Amharic word for "to return." Amharic is one of the main languages
of Ethiopia, the birthplace of coffee. The name carries that meaning into the brand: a coffee you return to, every day.
The illustration reinforces the same idea — birds in flight, moving toward the sun. Birds always find their way back. Together, the name and the image speak to one thing: the quiet, daily act of returning to something familiar.
of Ethiopia, the birthplace of coffee. The name carries that meaning into the brand: a coffee you return to, every day.
The illustration reinforces the same idea — birds in flight, moving toward the sun. Birds always find their way back. Together, the name and the image speak to one thing: the quiet, daily act of returning to something familiar.
RETURNING CEREMONIAL WARM
